Intriguing Case Study – Customer Web Site Re-Design Based On Analytics Results
COVID-19 has impacted almost everyone and Horizon Funerals have also been affected. The number of incoming calls dropped off significantly so they simply wrote that off to COVID-19. However, when they received the latest monthly statistics, they realised that the web site was still get significant hits. But that web site traffic was not converting into phone calls.
So the decision was made to re-design the site. And there were some very specific ideas around what the new site should look like.