How Does Google Do What It Does With SEO

Google is the largest search engine on the internet at the moment. Understanding how Google does what it does will hopefully help people plan their SEO strategy better. A lot of people seem to think that search engine optimisation is hard. That is correct to a degree, but the basics are quite simple.

  • Create content that people want to read
  • Be detailed because a longer read will keep people on your site longer
  • ¬†Create relationships with other web sites using links

This is a very simplified explanation, but those are the main points. I have written many articles about SEO so check those out for more details.

That being said, SEO is a very large topic with many facets within the above points. Here is an article by Yoast which gives some insight into what Google does to maintain its search results database.